Based on the concept of the "meet cute", these illustrated pairings were chosen based on the fact that they are the perfect fit for one another — a metaphor for Landor being the right one for you. This yin and yang duality extends to the two illustration styles and colour palette. An entire swag pack (tote bag, note books, zip pouches and stickers) was designed, but only the stickers were produced in the end.
Work done under Landor (Greater China). Project was completed in 2017.
Creative Director: Cinthia Wen
Design Director: Liu Si
Designer: Benjamin Koh
The Landor GC team celebrating Walter Landor day at the Shanghai Disneyland in 2017
Here are a few of the pairings:
Bed + Breakfast Bread + Butter Chocolate + Ice Cream Cookies + Milk Dim Sum + Tea Fried Chicken + Beer Rock + Roll Square Peg + Round Hole Work + Play